UX Case Study: Designing an AI Feature for the Uniqlo App
The “Recommendation” feature project aims to enhance the shopping experience by making it more personal and relevant for Uniqlo app users. This feature enables the app to suggest clothing based on user-provided descriptions or prompts.
Through the “Recommendation” feature, the project aims to increase sales conversion by up to 20%, reduce cart abandonment by 15%, and improve overall user satisfaction.
Scope of Work
Conducted user research to understand user behavior and mental models, mapped user mental models and pain points, developed growth strategies, structured information architecture, designed solutions and prototypes, and conducted usability testing.